Professional Services

Professional Services

• Accounting and bookkeeping: Proper management of cash flow is essential in running a business. You can hire an accountant or bookkeeper to help manage this or sign up for online accounting and bookkeeping services. These professionals can assist with managing income statements, determining profitability and tracking expenses. You will need these documents when filing your taxes.
•  Legal: Consider if you’d like to protect your brand and logo by trademarking it. You can also file for patents, copyrights and intellectual property protection. Legal professionals can also assist with employment contracts as well as contracts with vendors and other businesses.
• Marketing: You will need marketing support to help generate traffic to your business. Marketing professionals can assist with print and online advertising, public relations, social media and branding.
• Tech support: To optimize for success, you will need to launch a website and create directories and accounts on sites like Google Maps and Yelp. Technical professionals can assist with creating a website and adding payment gateways.GrowMarketing StrategiesCustomer Engagement: It costs up to 3 times more to get a new customer than sell to a repeat customer. You can use a customer management system or a loyalty program software to stay engaged with customers.Digital marketing: Consider implementing email marketing strategies to keep your customers and fans engaged with your business. These can be managed though platforms such as Mailchimp.Social media marketing: Through social media, you can reach a broader audience. Interactive content like creating short videos or posting deals and coupons can help keep your product and services top of mind.Form Strategic partnershipsNetworking: Look for companies that are complementary to your own to potentially expand your contract. For example, if you offer catering services, you can partner with a venue.

Links to local and regional chambers of commerce, restaurant associations, and other local business communities in your area. 

NYU Resource: https://entrepreneur.nyu.edu/library/nyc-startup-community/

https://chamber.nyc/

Manhattan Chamber of Commerce - https://www.manhattancc.org/common/11099/default.cfm?clientID=11099&ThisPage=home

NYC Small Business Services (SBS) https://www.nyc.gov/site/sbs/index.page

NYC Startup Community - https://anhd.org/project/united-small-business-nyc-usbnyc

NYC Small Business Resource Network: https://www.nycsmallbusinessresourcenetwork.org/

Neighborhoods- SBS https://www.nyc.gov/site/sbs/neighborhoods/neighborhoods.page

NYPACE - NYC https://www.nypace.org/

Licensing deals: Consider licensing your product to others and sharing the revenue. Franchise model: As your business becomes more successful, consider a franchise model to grow and expand your reach.